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The discussion will address key challenges facing brand leaders today i.e. declining attention spans, weakening brand recall, and engagement models that fail to convert without dialogue. The session will also demonstrate how brands can move from passive exposure to active participation capturing intent, owning cultural moments, and building always-on brand presence at scale.
This roundtable will also examine how AI-native experiences are unlocking new revenue models, premium ad formats, and sustained engagement by transforming static media into dynamic, interactive, and conversational touchpoints. Participants will explore how AI-powered storytelling, synthetic media, conversational commerce, and immersive ad formats are already driving measurable impact, higher engagement, improved recall, and stronger intent across large digital platforms
The impact of shrinking attention spans on media effectiveness and long-term brand relevance
The limitations of one-way advertising in driving meaningful engagement and conversion
How brands can move from passive impressions to active participation through conversational experiences
Capturing real-time intent and owning cultural moments in an always-on media landscape
The role of AI-native experiences in enabling new revenue models and premium brand formats
The evolution from static advertising to dynamic, immersive media that drives recall, intent, and measurable growth
Marketing Head
Novigo Solutions
Sr. VP Marketing
PeopleStrong
Managing Director and Song India Lead
Accenture
Head of Marketing (& Growth) - India
Revolut
VP - Marketing & Alliance
Ship Global Express
VP - Marketing & Growth
Blu-Smart
Head of Marketing & Growth
HyperVerge
CMO
Uneecops Business Solutions
Senior Vice President
TATA 1mg
Director of Product Marketing
Pine Labs
Moderator
VP and Global Head of Marketing
Exotel
Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Registration Act, 1860. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers, and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, TravelTech, online gaming, digital payments, Fintech, digital commerce, Edtech, Healthtech, Agritech, Big data, ML, AI & IoT, AR/VR, LogisticsTech and so on www.iamai.in.
Kalyan Biswas | kalyan@iamai.in | +91 99717 68811
The Leela Bhartiya City,
29th January
11:00 am to 01:00 pm