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Overview

The track on The New Age of Advertising: Creativity, Data, and Technology Converge explores how AI, mobile commerce and new age mediums like CTV and conversational marketing can be leveraged to drive engagement and conversions, compounded with the power of creativity – visual narrative, influencer marketing and content creation in shaping brand perceptions and driving sales.

Track Speakers

Lav Deep Singh

Managing Director & CEO - Asia Pacific

Hogarth Studios

Argho Bhattacharya

Marketing Head

PayU

Digvijay Singh

Founder

Digvijay lifestyle

Tushar Vyas

Chief Strategy Officer, WPP India and President, South Asia

GroupM

Monica Pachori

Head - Marketing & Brand

BluSmart

Manoj Dawane

Founder and CEO

VTION Digital Analytics

Mohit Desai

Senior Vice President & Head - Digital

IDP Education

Shivam Mittal

Co-founder

DoubleTick.io

Nishesh Oberoi

VP- Sales

Route Mobile

Arun Srinivas

Director & Head - Ads Business

META

Karan Khanna

Co-founder & COO

Huella Services

Mahesh Narayanan

Industry Expert

Rajiv Dubey

Vice President - Marketing

Dabur India

Gautam Reddy

Founder

Hotcult

Gaurav Arora

COO

Jagran New Media

Raktim Das

Chief Growth Officer (Digital & Broadcasting)

TV9 Network

Vikram Sakhuja

Group CEO

Madison Media & OOH at Madison World

Harmeet Singh

Chief Brand Officer

The Body Shop

Vishnu Sharma

CEO

Efficacy Worldwide

Kartik Patiar

Senior Director, Business

ShareChat and Moj

Anshul Batra

Vice President - Advertising

Paytm

Ramsai Panchapakesan

Managing Partner - Investments

Havas Media

Durga Raghunath

Head, News Partnerships, India and SE Asia

Google

Shailja Joshi

Director of Marketing

PepsiCo

Vivek Malhotra

Group CMO

India Today Group

Akila Jayaraman

Head GTM Strategy & Marketing

JioAds

Anuj Bhasin

Chief Revenue Officer

Jagran New Media

Sumeet Singh

Chief Marketing Officer

InfoEdge

Tushar Agnihotri

EVP- South Asia

Route Mobile

Yash Kulshresth

Co-founder & Chief Creative Officer (CCO)

^ a t o m network

Subhransu Rout

Head - Consumer Insights and Intelligence

Bharti Airtel

Pulkit Trivedi

Managing Director, India

Snap Inc Advertising

Abhishek Sharma

Chief Revenue Officer

Scatter

Gaurav Barjatya

Marketing Head

NDTV Network

Deeksha Yadav

AGM - Product

Route Mobile

Rajesh Radhakrishnan

Founder Director & CMO

Vritti

PG Aditiya

Co-founder

Talented

Manish Madan

Partner, Business Consulting

Ernst & Young

Delshad Irani

Editor

Storyboard18

Shilpi Kapoor

Chief Marketing Officer

Airtel Payments Bank

Manan Bajoria

Group VP - Growth

ixigo

Gaurav Jain

Chief Business Officer

Sharechat and Moj

Vikram Jeet Bhayana

Head of Marketing

Bajaj Allianz General Insurance Company Limited

Anshuk Aggarwal

Co-founder of AdYogi

BigAtom.ai

Siddhant Mazumdar

Head

Mediabrands Content Studio, India

Aalap Desai

CCO and Co-founder

tgthr

Agenda

Advertising
16 January 2025 | 10:30 Hrs. - 11:00 Hrs.
Advertising
Content Per Million: Crafting Stories for a Purpose-Driven Generation

Session Hall

Andaz - Ballroom2

Session Format

Fireside Chat

Moderator

Mr. Vivek Malhotra

Group CMO & COO - Consumer Revenue, Marketing and Strategic, India Today Group

Speaker

Mr. Partho Banerjee

Senior Executive Officer - Marketing & Sales, Maruti Suzuki India

Advertising
16 January 2025 | 11:10 Hrs. - 11:40 Hrs.
Advertising
Decoding Impact of AI on Media

Session Hall

Andaz - Ballroom2

Session Format

Fireside Chat

Moderator

Mr. Vivek Malhotra

Group CMO & COO - Consumer Revenue, Marketing and Strategic, India Today Group

Speaker

Mr. Vikram Sakhuja

Group CEO, Madison Media & OOH at Madison World

Advertising
16 January 2025 | 11:45 Hrs. - 12:15 Hrs.
Business | Advertising | Creative & Content
The Power of Indic: Unlocking Regional Potential for News Publishers in India

Session Hall

Andaz - Ballroom2

Session Format

Fireside Chat

Moderator

Mr. Gaurav Arora

Chief Operating Officer, Jagran New Media

Speaker

Ms. Durga Raghunath

Head, News Partnerships, India & SE Asia, Google

Advertising
16 January 2025 | 12:20 Hrs. - 13:00 Hrs.
Business | Advertising | AI ML
AI AI Sir! Amplifying Human Creativity in the Age of Algorithms

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Mahesh Narayanan

Digital Industry Expert

Speakers

Mr. Rajiv Dubey

Vice President - Marketing, Dabur India

Mr. Siddhant Mazumdar

Head, Mediabrands Content Studio, India

Mr. Abhishek Sharma

Chief Revenue Officer, Scatter

Mr. Anshuk Aggarwal

Co-founder of AdYogi, BigAtom.ai

Ms. Niti Kumar

Chief Operating Officer, Starcomm

Advertising
16 January 2025 | 13:05 Hrs. - 13:15 Hrs.
Advertising
From Content to Connection: Unlocking the Influence of Regional Short-Form Videos

Session Hall

Andaz - Ballroom2

Session Format

Spotlight

Speakers

Mr. Gaurav Jain

CBO, ShareChat and Moj

Advertising
16 January 2025 | 13:55 Hrs. - 14:35 Hrs.
Business | Advertising | Marketing
Target Locked! Capturing the High-Value Consumer In Digital Era

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Manoj Dawane

Founder & CEO, VTION

Speakers

Mr. Manan Bajoria

Group VP - Growth, ixigo

Mr. Anshul Batra

Vice President - Advertising, Paytm

Mr. Raktim Das

Chief Growth Officer (Digital & Broadcasting), TV9 Network

Mr. Subhransu Rout

Head - Consumer Insights & Intelligence, Bharti Airtel

Mr. Gurpreet Singh

Head of Performance, GroupM

Mr. Shuvadip Banerjee

Chief Digital Marketing Officer, ITC

Advertising
16 January 2025 | 14:40 Hrs. - 15:20 Hrs.
Business | Advertising
Advertising GCC Powered by India : Scale, Innovation and Opportunities

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Tushar Vyas

Chief Strategy Officer, WPP India

Speakers

Mr. Anubhav Sonthalia

Managing Director, Merkle

Mr. Manish Madan

Partner, Business Consulting, Ernst & YoungMr. Lavdeep Singh

Advertising
16 January 2025 | 15:25 Hrs. - 15:45 Hrs.
Advertising
AI and Attention: A new era of Brand Building

Session Hall

Andaz - Ballroom2

Session Format

Spotlight

Speakers

Mr. Arun Srinivas

Director & Head - Ads Business (India), META

Advertising
16 January 2025 | 15:50 Hrs. - 16:20 Hrs.
Business | Advertising | Marketing
Cut The Noise: Engaging Audiences in an Attention-deficit World

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Ramsai Panchapakesan

Managing Partner - Investments, Havas Media

Speakers

Mr. PG Aditiya

Co-founder, Talented

Ms. Garima Sharma

Chief Content & Strategy Officer, Scatter

Mr. Mohit Desai

Marketing Director, South Asia, IDP Education

Ms. Deeksha Yadav

AGM - Product, Route Mobile

Advertising
16 January 2025 | 16:25 Hrs. - 17:05 Hrs.
Business | Advertising | Creative & Content
Creati-Witty - How I stopped chasing brands and started pushing the creative envelope

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr Vivek Das

Managing Partner, EssenceMediacom

Speakers

Mr. Aalap Desai

CCO & Co-founder, TGTHR

Mr. Yash Kulshresth

Co-founder & Chief Creative Officer, ^atom network

Ms. Shailja Joshi

Director of Marketing, PepsiCo

Advertising
17 January 2025 | 10:30 Hrs. - 11:10 Hrs.
Business | Advertising | Marketing
Niche Streaming, Big Impact: CTV as the New Frontier for Targeted Advertising and Content

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Karan Khanna

Co-founder & COO, Huella Services

Speakers

Mr. Vikram Bhayana

Head of Marketing , Bajaj Allianz General InsuranceMr. Gaurav Barjatya

Mr. Abbhishek Chadha

EVP - North & East, Interactive Avenues

Mr. Saurabh Khattar

Country Manager, India, Integral Ad Sciences

Mr. Prabhvir Sahmey

Senior Director, Samsung Ads India

Advertising
17 January 2025 | 11:15 Hrs. - 11:55 Hrs.
Business | Advertising | Marketing
Let's go Desi: Enabling digital advertising strategies for sustainable growth in India's emerging geographies

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Gautam Reddy

Founder, Hotcult

Speakers

Mr. Rajesh Radhakrishnan

Co-Founder & Chief Marketing Officer, Vritti Solutions

Mr. Anuj Bhasin

Chief Revenue Officer, Jagran New Media

Ms. Shilpi Kapoor

Chief Marketing Officer, Airtel Payments Bank

Ms. Priyanka Bisen Shah

Head of Digital Marketing, Bajaj Auto

Advertising
17 January 2025 | 12:00 Hrs. - 12:30 Hrs.
Business | Advertising | Marketing
The New Language of Advertising: Visual Communication in the Gen Z Era

Session Hall

Andaz - Ballroom2

Session Format

Fireside Chat

Moderator

Mr. Delshad Irani

Editor, Storyboard18

Speaker

Mr. Pulkit Trivedi

Managing Director - India, Snap Inc.

Advertising
17 January 2025 | 12:35 Hrs. - 13:15 Hrs.
Business | Advertising | Marketing
Beyond Broadcast: RCS, WhatsApp, and the Rise of Targeted Conversational Marketing in India

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Vishnu Sharma

Chief Executive Officer, Efficacy Worldwide

Speakers

Ms. Sumeet Singh

Chief Marketing Officer, InfoEdge

Mr. Argho Bhattacharya

Head of Marketing, PayU Payments

Mr. Nishesh Oberoi

Vice President - Sales, Route Mobile

Ms. Akila Jayaraman

Head GTM Strategy & Marketing, JioAds

Advertising
17 January 2025 | 13:20 Hrs. - 13:30 Hrs.
Advertising
Transforming Interest into Action: Capturing Attention in a Multi-Screen World

Session Hall

Andaz - Ballroom2

Session Format

Spotlight

Speakers

Mr. Nigel D'souza

Director Marketing, mCanvas

Advertising
17 January 2025 | 13:30 Hrs. - 13:45 Hrs.
Advertising
Secret to beating marketing fatigue in your WhatsApp Campaigns in 2025

Session Hall

Andaz - Ballroom2

Session Format

Spotlight

Speakers

Mr. Shivam Mittal

Co-founder, DoubleTick.io

Advertising
17 January 2025 | 14:30 Hrs. - 15:10 Hrs.
Advertising
ROI Revolution: Using AdTech and MarTech to Transform Personalization into Profitable Outcomes

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Nitin Sabharwal

Founding Partner & Chief Operating Officer, Indixital

Speakers

Ms. Simrat Swahney

VP - Sales & Client Growth, Epsilon

Mr. Parijat Kaushik

Marketing Head, Whistle (A Clove Group entity)

Mr. Tarun Khanna

President & Head - Digital Business, Strategy & Marketing, Reliance General Insurance

Ms. Monica Pachori

Head - Marketing & Brand, BluSmart

Mr. Kartik Khanna

AVP Head - Digital Commerce & Omnichannel, Biba Fashion

Advertising
17 January 2025 | 15:15 Hrs. - 15:25 Hrs.
Advertising
Influnse - Presentation

Session Hall

Andaz - Ballroom2

Session Format

Spotlight

Speakers

Mr. Samridhi Katyal

Founder, Influns

Advertising
17 January 2025 | 15:30 Hrs. - 16:10 Hrs.
Advertising
Influencer ROI in India: Setting the Standards for Measurement and Impact

Session Hall

Andaz - Ballroom2

Session Format

Panel Discussion

Moderator

Mr. Arnab Mitra

Founder, Liqvd Asia

Speakers

Mr. Digvijay Singh

Founder, Digvijay lifestyle

Mr. Mayank Prabhakar

General Manager, Head of Media & Digital Marketing, VIVO

Mr. Samridhi Katyal

Founder, Influns

Mr. Kartik Patiar

Senior Director, Business, ShareChat and Moj

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